Sorted

Brand board · direction 05 · the job sheet

No. 000005

NameWorking name for ideation. Not checked for trademark or domain availability.

Sorted.

British for "dealt with, done properly". It's what a tradesperson says when a job's finished and what an owner wants to hear about their website, Google profile and reviews. It's short, spoken and confident without promising results. The full stop is part of the name: it's done.

Also considered
DocketThe work ticket that travels with a job. Very trade, a little industrial.
CarbonThe copy that proves the work happened. Modern-sounding; needs explaining.
Signed OffThe moment the job's approved. Warm, but two words and a bit formal.

WordmarkA stamped word with a biro tick through it: print plus hand, the two voices of every job sheet.

SortedPrimary · crisp, for screens
SortedInked · print, packaging, review cards
SortedReversed · on process blue

Small sizes and favicon: the ticked box alone, the same tickbox used throughout the forms.

ColourBright modern NCR stationery: white top copy, canary and pink copies, one process-blue ink. Never cream.

Top copy#FFFFFFPage and sheet ground.
Canary copy#FBE27ASecond copy, done states, selection.
Pink copy#F7B9CBThird copy, messages and enquiries.
Blue wash#EDF1FCQuiet bands, hover fills.
Process blue#1F45C8Pre-printed type, rules, primary actions. 7.6:1 on white.
Biro#1B2A78Handwriting, ticks, entries.
Numbering red#D4202CSheet numbers only. #A3111B on canary.
Ink#141A3CBody copy.
Received16 Oct Liveonce verified Done Paid Plannedcoming later

TypeFour voices, each with one job, like a printed form being filled in.

Barlow Condensed 800Pre-printed headings, labels, buttons. Always caps.

Good at your trade

Barlow 400 / 600Body copy, explanations, fine print. 17–19px, 1.55.

A professional website, a well-looked-after Google profile and an easier way to ask for reviews. Registering is free and doesn't start any billing.

Reenie BeanieBiro entries only: things written in, never instructions. 26px minimum.

Gutters overflowing, please call

Courier Prime 700Numbering-machine red for sheet, quote and invoice numbers.

No. 000107 · Q. 000050 · Inv. 000042

ComponentsEvery control is a piece of the form, so the registration flow can be built from the same parts.

Customer signatureRegister your interestPrimary CTA · signature box
Register your interestContact us
Button · primary and secondary
Input · form box, biro entry

That number looks a digit short. Check it and we'll get back to you.

Input · error, names the fix
Not sureYes, I manage it
RoofingGuttersNot sure
Tickbox and choice chips · "not sure" is a real answer
Illustrative examplePlanned
Honesty labels · perforated divider
While you were out
MessageSlipped tile, photo sent
Message slip · enquiries and notifications
Job sheetNo. 000101

Details taken

Sheet header · perforation, label, number

PhotographyPhone-camera evidence of real work, not stock smiles. All shown here are generated and illustrative.

Gutter cleaner on a footed ladder
At work: safe kit, footed ladder, honest light.
A freshly cleared gutter
The after shot: the proof a review can point to.
Render wall half cleaned
Before and after in one frame.
A hand holding a duplicate job pad in a van
The world's source object, used sparingly.
  • Shot like a phone photo: eye level, slightly wide, unfiltered.
  • British suburbs, overcast or low sun; real materials and mess.
  • Safe working practice always: footed ladders, gloves, stabilisers.
  • Hands and work over faces; no generated person shown as a customer.
  • Printed with a white border and clipped or stapled to the sheet.
  • Replaced by customers' own photos (with permission) at launch.

MotionPaperwork physics: things are written, stamped and turned. Nothing floats or glows.

Write-in

Biro entries appear character by character, 13ms apart, capped at 800ms per sheet. Text is always readable without it.

Stamp

Lands after the writing: scale 1.7 → 1 with a small overshoot, 260ms, multiply blend. One stamp per sheet, never a repeat.

Turn the pad

The finished sheet lifts over the top binding (rotateX −104°, 760ms ease-out) and the next is underneath. Reversible, state-based, driven by scroll position.

Reduced motion

Everything arrives already written and stamped. The pad becomes a stacked set of sheets, the same as on phones and without JavaScript.

VoicePlain British trade talk, written like someone who's done the job. Short, specific and honest about what's planned.

HeadlineGood at your trade. Easier to find.
Headline, altYour paperwork's in order. Is your Google listing?
Closing CTALet's get you sorted.
Reassurance"Not sure" is a proper answer. Tick it and we'll work it out together.
HonestyWe can't promise a number of calls; that depends on your area and your reviews.
NeverDominate local search and 10x your leads!

AssetsGenerated on Replicate, each with a provenance sidecar (.json) beside it.